As advertisements come and go the messages that they display across media does not. Each message that comes in contact with a viewer might mean different things. When content is created it is important to make sure that it released properly and to mass audiences.
“I first build a definition of content, one that respects the ground already laid by technical communication and the so-called content professions”. (Dush, 2015).
Working for a company as such as Nike to most people that will be the peak of all professions for a company that continuously creates content for all viewers. Greatness can be obtained through any form of medium.
Through this campaign that Nike launched they have influenced everyone on how to look at greatness as a whole. Reviewing the article by Lisa Dush When Writing Becomes Content helps give light on certain subjects on how going through a profession where in creating content is a key form in making the profession grow successful. This video shows how each aspect of peoples lives can be perceived as being great. This video shows people viewing advertisements then after watching them turning the camera toward the viewer to show that not only is the famous person in the ad great but the person viewing it is actually great and able to obtain greatness.