Above is a picture of a map that is being draw out by Casey Neistat. The map was used to illustrate where he was going and what he was trying to get across when Nike teamed up with him to release a new product. This individual has partnered up with countless companies creating content for commercials and other free lancing work. Casey has always been a film maker and in recent years he has blown up in the online community through YouTube. Becoming an everyday vlogger was his main mission for almost two years until he began his journey into other endeavors.
Through the platform of YouTube now-a-days everyone is trying to become a vlogger to create their own community of common interests. Certain aspects of the vlogging style by Neistat can be seen by many up and coming individuals who either haven’t found their niche or just try to imitate what he has already set forth. A community can be any amount of people there share common goals or have some interests that co-inside with each other. Online communities are still rapidly growing and the only way from here is up for the rest of the internet.
The four techniques Logos, Ethos, Pathos and Kairos are discussed heavily in this chapter. These techniques used in this chapter have relating subject matter that makes it easy to understand what each one means. Through advertisements one technique that is used often is pathos. Advertisements can get a bad reputation for being to forward and appealing to too much emotion for someone to take in at one time.
The insert of a commercial shown above is from the BCSPCA where everyone speaks for animals and activists act on saving animals lives. Some individuals that witness this commercial coming across their television and turn it to the next channel because they don’t want to see sadness. What is shocking is when the individuals change the channel they don’t want to believe the truth that is out in the world concerning sensitive subjects. Another term used in this chapter is logos and is understood as the logic behind an argument. Going through the four techniques in this chapter can be remember simple by thinking of the Rhetorically Triangle. Ethos when referred to in film or television is how much the audience puts their trust into that character. Being fully accepting and open towards messages also refers to one of the terms which is pathos.
When the word rhetoric comes to my mind it is always accompanied by the names Plato and Aristotle. The reason why that continuously is from the constant reminders in my grade school years English teachers making sure all of us young people knew who and what we were talking about. From all of those years with English teachers harping down on what we had to learn about each week when the rhetoric conversation became relevant again I simplified it down so that I could understand it much easier.
Coming up through my years of school making study materials and representations of what the teachers said was difficult but once I understood how to simply materials it made my life and grades much better. Rhetoric in my own words allows us to understand what we are looking at and how to approach interactions based on what is set in front of us. For example a stop light is a rectangle with three circles and three different colors in those circles. If it was not represented that the red circle on the top of the rectangle was meant for the oncoming traffic to stop then there would be accidents on every street corner. When driving up to a stop light we can us rhetoric when looking at the stop light to interpret what we need to do before crossing the intersection.